LIGATURE MEANS TO TIE
They approached us because they needed a ligature to tie all of their high intensity group fitness training, as well as one-on-one personal training together. We designed a handsome ligature that is simple and compact. We built the bridge throughout the signature by abutting the letters with Lauren Powers simple icon. Lauren had the icon designed as part of another signature so we kept that in tact, then concealed the junction with strong typography. The result — fun and always engaging. Our approach to the visual brand & identity continues to help Lauren find out what drivers cause the brands value to rise and fall.
Lead typography // Avenir
If you can't explain it simply, you don't understand it well enough. // Albert Einstein