A Integrated campaign.

Total Fitness Revolution

branding design // ux design // web development

Total fitness revolution is a group fitness and personal training studio located in the Walk at Legacy shopping center in Mabelton, Georgia. It’s core competency is being a leader in the strength nutrition lifestyle and education branded arena, who’s mission is to change and enable a greater health initiative through strength training and athletic performance.

Jamal & Lauren Powers are the founders of Total Fitness Revolution and were aware that its key differentiating strength needed a conceptual development guide that will bring all aspects of TFR into a consistent Brand; because of the current social networking climate being the newest way small businesses can reach potential clients, we encouraged Jamal & Lauren to participate in a integrated branding campaign. All of this creates a dynamic and intellectually rigourous environment for learning that will continue to set Total Fitness Revolution apart from its competitors.

Project Brief

LIGATURE MEANS TO TIE
They approached us because they needed a ligature to tie all of their high intensity group fitness training, as well as one-on-one personal training together. We designed a handsome ligature that is simple and compact. We built the bridge throughout the signature by abutting the letters with Lauren Powers simple icon. Lauren had the icon designed as part of another signature so we kept that in tact, then concealed the junction with strong typography. The result — fun and always engaging. Our approach to the visual brand & identity continues to help Lauren find out what drivers cause the brands value to rise and fall.

Lead typography // Avenir

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If you can't explain it simply, you don't understand it well enough. // Albert Einstein