Having grown up digital and having some of the industry’s most talented and innovative thinkers of its time, C/W/I/P was able to translate that into their teachings, fostering a learning environment of high level thinking around a cutting edge content framework.
Mostly focused on content audits, digital and content strategy the workshop created a unique and valuable POV about getting closer to the consumer.
The workshop in its entirety was very well received from both students and faculty. C/W/I/P’s relevant and breakthrough approach allowed for students to grasp high-end strategy very quickly, then putting that knowledge to work by creating their own mini audits and digital ecosystems. The workshop left students with a better understanding and some hands on experience with content and how it is used to move the needle for major brands.
“This workshop was a milestone for us as a nimble startup, and we are looking forward to a long term partnership with UGA”, says the C/W/I/P team.