UGA Students get agile content insights.

C/W/I/P [cee-whip]/Digital Agency

campaign strategy // focus groups // digital content

Atlanta based digital agency C/W/I/P is excited to formally announce its recent milestone as a startup digital agency. The agency recently partnered with one of the nation’s top three journalism schools (The University of Georgia – Grady College of Journalism and Communications) to teach and share real world content strategy.

 

Project Brief

Having grown up digital and having some of the industry’s most talented and innovative thinkers of its time, C/W/I/P was able to translate that into their teachings, fostering a learning environment of high level thinking around a cutting edge content framework.

Mostly focused on content audits, digital and content strategy the workshop created a unique and valuable POV about getting closer to the consumer.

The workshop in its entirety was very well received from both students and faculty. C/W/I/P’s relevant and breakthrough approach allowed for students to grasp high-end strategy very quickly, then putting that knowledge to work by creating their own mini audits and digital ecosystems. The workshop left students with a better understanding and some hands on experience with content and how it is used to move the needle for major brands.

“This workshop was a milestone for us as a nimble startup, and we are looking forward to a long term partnership with UGA”,  says the C/W/I/P team.